Feeling buried in admin and marketing?

I help solopreneurs and business owners with small to mid-sized teams reclaim their time with ethical AI and virtual assistance, so they can focus on growing their business, not running it.

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Services

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Creative Content & Design

Need help bringing your ideas to life? I design everything from social media posts and flyers to brand kits and presentations - using tools like Canva, PowerPoint, AI and a creative eye. You’ll get polished, on-brand content that’s ready to share - without spending hours trying to do it yourself.

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Business Systems & Admin Support

Behind every calm business owner is a tidy back office. I can set up templates, organise your email system, format and tidy up documents, and create clear SOPs – the kind of tasks that save hours but always get pushed to the bottom of the list. With simple, smart systems (and light AI where it helps), we’ll get things running smoothly again - without the overwhelm.

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Start-Up or Pivot Strategies

Whether you're starting fresh or shifting direction, I’ll help you get the essentials sorted – from brand basics and templates to marketing materials and online tools. You’ll get clarity, structure, and creative support to help your business feel aligned and ready for growth – without doing it all yourself.

Explore Start-Up or Pivot Strategies

Hi, I'm Jennifer

I'm a Virtual Assistant with Ethical AI

I’m someone who loves a tidy system, a well-formatted doc, and a clear plan. I’ve got an eye for detail, a calm approach, and a real drive to make things easier for the people I work with.

Over the years, I’ve supported small business owners with everything from admin to creative projects – always looking for simple, effective solutions that reduce stress, not add to it.

A couple of years ago, I discovered the power of AI and started experimenting with it for both business and personal use. After completing an intensive AI coaching program, I began blending human-led virtual assistance with ethical AI tools. The result? A more creative, efficient way to help business owners get organised, grow their business, and free up time for family, hobbies, and the things that matter most.

I live in beautiful New Zealand, love being in my creative zone with a good playlist, and believe business support should feel like a weight off your shoulders – not another thing to manage.

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